Loop is market intelligence and Voice of the Customer software that uses text analytics to provide companies with a more affordable, timely, and accurate alternative to traditional market research. Our mission is to help companies use customer feedback to make highly informed go-to-market decisions in near real time.

Customer behavior is changing faster than ever. In the US alone, companies spend $20B annually on market research in order to stay ahead. But these traditional methods are slow, expensive, and do not provide insights quickly enough for companies to adjust to market conditions as they change. Customer-facing employees gain insights daily via phone calls, emails, and online channels, but the information content of these data sources is inefficiently leveraged as there is no easy way for companies to see the full picture they paint in real-time.

Our software is designed to provide product marketing teams with a fast and affordable way to collect, analyze, and react to market feedback. Loop automatically scans the places where conversations are taking place, like online review sites, and uses text analytics to bubble up key feedback trends and product gaps that need attention. Our solution enables our customers to act quickly on insights by creating product, pricing, and go-to-market strategies to address real time feedback and then track the impact of actions taken over time. By using feedback to inform strategy, companies can constantly improve decisions on who to serve, what to build, and how to grow.