Location pinUnited States, New York, New york
TagConsumer Services
User5-10 employees

We believe in a world where technology can allow all of us to live independently, supported by our community, in comfort and safety.

Our first product is a ‘do-good’ marketplace that allows the community to pitch in and earn extra income.

We do all kinds of tasks in and around the home to make it easier to stay there — everything from raking leafs, to snow blowing, small household repairs, house cleaning, technology tutoring, and transportation to appointments.

The side effect of serving our customer is the creation of purposeful work for our communities. More than half of the people who work through Umbrella are themselves retired but want to stay busy and put their skills to work. Our Members and our Neighbors (what we call the the folks who do the work) form long lasting relationships through the process– sharing lemonade, lunch, and live music.

We think this is tremendously exciting, but it’s only the first step for the Umbrella.

If you think about the world from the point of view of the modern independent older adult — who is increasingly digital, and whose needs are changing and intensifying — we can flip the idea of the centralized, dehumanizing older adult facility on its head, to create a better life for the future ahead of us all.