Watching That is a leading video intelligence platform designed to help online video content publishers and broadcasters drive the highest possible fill rates, CPMs, content views and engagement, through a single player plugin and a cloud-based analytics and intelligence interface.

Large and small scale news publishers, content networks and broadcasters leverage Watching That's simple to use interface that offers a 'single source of truth'​ for all video content and advertising performance data, viewable via multi-dimensional filtering and data segmentation over time in real time. The platform measures video ad view-ability and includes a video header bidding implementation and measurement module as well as an API for 3rd party data integrations.