In this article, we’ll take a look at A/B testing, how and when it’s conducted, why it’s important, what the advantages of A/B testing are, as well as look at some of the excellent reading material and learning resources that would help extend your knowledge and get a better understanding of the A/B testing concepts.
Everything You Wanted to Know about the UX Research Methods
User Experience research is the process of discovering the behaviors, motivations, and needs of the users through observations, surveys, sample tasks, analysis, and gathering of feedback on the use of your company’s services or products.