Advanced Facebook Ad ROI Calculator

Maximize your advertising efficiency by calculating your Return on Investment (ROI) and Return on Ad Spend (ROAS) with our comprehensive tool

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Your Results Will Appear Here

Fill in your advertising data on the left and click "Calculate" to see detailed performance metrics.

About This Tool

Our Facebook Ad ROI Calculator helps marketers and business owners measure the effectiveness of their Facebook advertising campaigns. By inputting your ad spend and revenue data, you can quickly determine whether your campaigns are profitable and make data-driven decisions to optimize your marketing budget.

1

Comprehensive Metrics

Get ROI, ROAS, net profit, and profit margin calculations in one place.

2

Advanced Cost Tracking

Include COGS and other expenses for accurate profit calculations.

3

Data-Driven Decisions

Understand which campaigns to scale and which to pause.

How It Works

1

Enter Your Data

Input your total Facebook ad spend, revenue generated, and any additional costs (like product costs or overhead).

2

Click Calculate

Our tool instantly processes your numbers using industry-standard formulas to evaluate campaign performance.

3

Analyze Results

Review your ROI, ROAS, and profit metrics to make informed decisions about your advertising strategy.

Frequently Asked Questions

ROI (Return on Investment) measures the profitability of your ads by comparing net profit to ad spend. It shows what percentage return you're getting on your advertising dollars after accounting for all costs.

ROAS (Return on Ad Spend) measures revenue generated per dollar spent on ads, without considering other costs. While ROAS shows advertising efficiency, ROI shows true profitability.

A good Facebook ad ROI varies by industry, but generally:

  • 5:1 ROI (500%) is excellent (for every $1 spent, you make $5 profit)
  • 2:1 ROI (200%) is considered good
  • 1:1 ROI (100%) means you're breaking even

E-commerce businesses often aim for at least 3:1 ROI to account for product costs and overhead.

Yes, for accurate ROI calculations. While ROAS only considers ad spend vs. revenue, true ROI should account for all costs associated with the products or services sold through your ads.

Our calculator allows you to input Cost of Goods Sold (COGS) and other expenses to give you a realistic picture of your advertising profitability. This helps prevent situations where ads appear profitable based on revenue alone, but actually lose money when product costs are considered.

Here are proven strategies to improve your Facebook ad performance:

  • Better targeting: Refine your audience using lookalike audiences and detailed targeting
  • Improve creatives: Test different ad formats (video, carousel) and compelling copy
  • Landing page optimization: Ensure your landing pages convert visitors effectively
  • Retargeting: Create campaigns for website visitors who didn't convert
  • Bid strategy: Test different bidding options (conversions, value optimization)
  • Seasonal adjustments: Increase budgets during high-conversion periods
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